The Challenge
BJC HealthCare, one of the largest nonprofit healthcare organizations in the U.S., is Missouri’s largest employer, with 26,000 employees working across 14 hospitals, including the nationally ranked Barnes-Jewish Hospital and St. Louis Children’s Hospital.
The organization faced significant challenges, including layoffs that had dampened employee morale.
Executive Vice President Richard J. Liekweg was preparing to step into the CEO role. He sought to create a better workplace and enlisted Brian Pia to lay the foundation for meaningful improvements.
The Work
Brian analyzed workplace trends from 250 companies featured on Glassdoor’s Best Places to Work, Fortune’s 100 Best Companies to Work For, and LinkedIn’s Most In-Demand Employers.
He recommended strategies for improvement:
Liekweg praised Brian’s recommendations, saying, “You nailed it!”
Building on this foundation, Brian developed a purpose-driven internal and external communications program called “The World’s Best Medicine Made Better.”
Brian’s team brought the vision to life by sharing compelling employee stories in Town Halls, BJC’s intranet and website, videos, social media, and physical spaces.
The Results
BJC HealthCare is now recognized as a top workplace, earning spots on:
The program significantly boosted employee morale, leading to an 83% Glassdoor approval rating for the CEO.
Additionally, BJC saw an 18% increase in revenue.