The Challenge
American Cast Iron Pipe Company (ACIPCO), one of the largest U.S. manufacturers of fire hydrants and waterworks products, faced a critical challenge. A faulty lubricant produced by Chevron threatened hydrant functionality, risking water flow during emergencies.
ACIPCO’s executives sought Brian Pia’s expertise in crisis management and communication to address the issue decisively.
The Work
Brian led the crisis response, collaborating with ACIPCO executives and outside legal counsel. Key actions included:
The Results
No hydrants failed during the crisis. ACIPCO swiftly replaced thousands of hydrant valves, averting significant reputational damage.
As a result, ACIPCO not only preserved its credibility but also attracted new customers by demonstrating professionalism and accountability.