Trouncem CEO Brian Pia has received rave reviews from PwC, CEOs, and other top executives as he prepares employees and guides them through complex global transformations. He creates and leads global change management communications programs that drive the adoption of new operating models, technology, workplace culture transformations, restructurings, policy changes, employee transfers, health care packages, mergers, and other changes that directly impact workers’ jobs. His work includes conducting impact assessments, closing gaps, advising executives, collaborating across divisions, managing stakeholders, and developing effective positioning, messaging, strategies, content, training, and tactics to ensure success.
Brian has launched 200 consumer products, 200 stores, new health care services, and several rebranding initiatives. He has created and led programs that delivered double-digit to 100% annual sales growth for clients and achieved the No. 1 market share for products and services.
Brian is known for coming up with big ideas that capture attention and then flawlessly executing those ideas as part of a larger program that exceeds business goals. He partnered with NASA to send a rose grown with Bayer Advanced rose care products into space. He led Bayer Advanced’s participation in 12 Rose Parades, winning awards and garnering massive media coverage. He transformed cars into Little Debbie cupcakes and launched a 21-city tour. He created a three-month-long, social media-driven campaign culminating in a live event featuring Green Bay Packers players competing with Bellin Hospital surgeons using surgical robots to play the game “Operation,” tie shoes, and peel grapes. These initiatives helped achieve the No. 1 market share for his clients. Let Trouncem create big ideas and programs for your company and deliver awesome results.
Brian uncovers and creates compelling storylines and generates extensive positive, high-profile national, local, trade, and influencer coverage. He’s generated high-profile, positive coverage on ABC, CNN, Fox News, HGTV, NBC’s “Today” show, NBC Nightly News, NBCNews.com, The New York Times, The Wall Street Journal, USA Today, and Time.
Brian creates content that captures attention, informs, and moves employees, consumers, customers, and other stakeholders to action so you can achieve your business goals. That means working individually or with teams to create advertising, briefing documents, creative assets, digital content, email announcements, employee manuals, executive presentations, fact sheets, FAQs, intranet and SharePoint content, newsletters, news releases, op-eds, reports, sales materials, social media content, videos, and websites.
Events are risky because they’re live. They compete with many other things. The pressure is on to attract an audience and achieve your business goals. Brian ensures an event is the best option, develops the right strategy and messaging, oversees the development of the creative components, and manages all details to ensure success. He provides media and presentation coaching and training that allow clients to shine before audiences ranging from dozens to millions. He creates and manages news conferences when needed, as well as executive town halls, seminars, webinars, and other types of events.
Brian examines all stakeholders when developing communications programs to maximize success. He has collaborated with the Energy Department, the Food and Drug Administration, NASA, NGOs, and local and state governments on successful client initiatives.
Brian creates and executes crisis prevention and management programs that help companies reduce vulnerabilities and navigate crises successfully.
Brian trains advanced AI models for leading tech companies like Meta to help consumers use the internet more efficiently. This includes training models to create stories, develop marketing promotions, name businesses, and make home décor recommendations. He has earned “super-writer” status and knows how to improve your AI model.
Trouncem employs various tools to gather feedback and assess the effectiveness of its communication strategies. For internal communications, these include employee surveys to understand staff perceptions, engagement metrics such as email open rates and intranet interactions, and focus groups for in-depth discussions. Externally, Trouncem monitors media coverage to analyze public sentiment, employs social media analytics to gauge audience engagement, and utilizes website analytics to track visitor behavior and conversion rates. Additionally, customer feedback surveys and weekly sales data provide insights into the impact of external communications programs. By leveraging these tools, Trouncem ensures its communication efforts are both effective and aligned with organizational goals.