The Challenge
Ubique, a fast-growing online furniture retailer with nine distinct brands, recognized the need for a robust crisis management and communication strategy to safeguard its reputation and operations.
To address potential vulnerabilities and strengthen its crisis prevention capabilities, the company enlisted independent management consultant and Trouncem CEO Brian Pia.
The Work
Brian led a comprehensive effort to enhance Ubique’s crisis readiness. He conducted in-depth research, facilitated discovery sessions with executives and managers, and analyzed existing policies and brand platforms.
His findings revealed key areas for improvement in crisis prevention and response planning.
Building on these insights, Brian developed a tailored crisis management and communications plan that empowered Ubique to anticipate and mitigate risks effectively.
The Results
Ubique quickly acted on Brian’s recommendations, closing critical gaps in its preparedness and establishing a framework for proactive crisis prevention.
The company now stands ready to protect its business and reputation in any unforeseen event.
“We very much appreciate your knowledge and expertise,” said Mary Hardin, Ubique Group VP of Brand Marketing.