The Challenge
Studies show that 70% to 90% of mergers fail, often because of communication issues. Poor integration planning, cultural clashes, and a lack of transparency are the leading causes.
MCC Label and Fort Dearborn faced these risks as they merged to become a global leader in consumer product labeling. The combined company would have 14,000 employees, 100 plants in 26 countries, and $3.3 billion in revenue. Their customers include major brands like Coca-Cola, Tide, and Olay. Fort Dearborn’s CEO would take the helm of the new company.
PwC hired independent management consultant and Trouncem CEO Brian Pia to manage employee communications and support a successful merger.
The Work
Brian began by conducting discovery sessions to identify the reasons for the merger, its benefits, and its challenges for employees and customers. He analyzed what would change and what would stay the same.
Working with the PwC team, he developed a change impact assessment. Brian crafted clear messaging, weekly employee updates, and handbooks to help employees understand and prepare for the transition.
The Results
The merger succeeded. Brian reduced employee anxiety, maintained productivity, and built trust between the two companies. He communicated the merger’s rationale, addressed concerns, and outlined the transition plan, helping to ensure smooth integration.
Today, MCC Label, owned by private equity firm Clayton, Dubilier & Rice, continues to grow. The company has acquired additional labeling firms, opened a new plant in Brazil, and remains an innovator in the labeling industry.