The Challenge
PCH Hotels & Resorts needed a marketing communications strategy to build brand awareness for its six resort properties, recently licensed or set to be licensed under Marriott’s prestigious brands—Autograph Collection, Renaissance, and Marriott.
These properties, featuring championship golf courses, upscale dining, and world-class spas, required a compelling narrative to stand out in competitive drive markets and attract national travelers.
PCH turned to Brian Pia for a solution.
The Work
Brian crafted an integrated marketing strategy that highlighted each property’s distinct offerings.
The campaigns focused on the luxury and value of each destination: premier golf courses, celebrated chefs, award-winning spas, and elegant yet affordable accommodations.
Earned media placements in top-tier publications such as Travel + Leisure and Condé Nast Traveler showcased these assets to national luxury audiences, while strategic media outreach in key drive markets effectively targeted business and leisure travelers.
The marketing efforts emphasized not only the high-end experiences but also the resorts’ accessibility, appealing to both corporate and leisure guests.
The Results
The integrated campaigns drove thousands of meetings and event bookings, significantly boosting occupancy rates.
The properties achieved notable success, earning AAA Four Diamond awards. Their spas topped rankings across all Marriott properties, reflecting the brand’s rising status in the luxury resort market.
The success of this campaign stemmed from a clear, consistent narrative designed to highlight both the uniqueness and affordability of the resorts.
Leveraging earned media from respected outlets positioned the hotels as desirable destinations in competitive markets.
This strategic blend of brand storytelling and targeted outreach maximized visibility and bolstered brand prestige, delivering measurable business results.