Sports marketing is expensive. It’s also easy for brands to get lost in the excitement of the sport. You must create a natural brand storyline within the sporting event to maximize awareness and generate a significant return on investment.
THE WORK
FOOTBALL
Brian Pia partnered with the NFL’s Green Bay Packers on Bellin Health marketing initiatives he created. His marketing communication programs took the hospital to the No. 1 market share in men’s health and robotic surgery.
He led the Bayer Corporation’s Bayer Advanced Rose Bowl Parade sponsorship for 12 years, winning awards, putting a Bayer-grown rose in space, generating national media coverage, and taking Bayer’s rose care products to the No. 1 market share.
Brian created and led the LouAna Peanut Oil Football Party Tour that generated extensive local and national media coverage for the brand leading up to major college and NFL games. Brian’s programs created significant annual sales increases for LouAna.
Brian launched Balch & Bingham’s sports law division. His program helped the nationally-ranked law firm sign football players and coaches to contracts.
GOLF
Brian worked on behalf of Alabama Tourism to promote the Robert Trent Jones Golf Trail to golfers across the country. More than 500,000 golfers play on the golf trail annually.
He created the PR program for the successful launch of six Renaissance by Marriott golf resort hotels owned by PCH Hotels & Resorts. Those hotels achieved high occupancy rates and booked thousands of meetings.
Brian led PR for Russell Athletic Golf Apparel and Day-Blaylock Golf Course Design. He built national awareness for the brands and increased sales.
NASCAR
Brian led PR for Little Debbie Snacks’ NASCAR sponsorship for several years. He generated national media coverage and increased brand awareness and sales.
He also managed a PR project for Lowe’s NASCAR sponsorship.
SPORTS JOURNALISM
Brian ran Digital Evolution Media and created two national sports websites affiliated with FOX Sports and MSN. The sites received millions of page views and attracted Coca-Cola, Lexus, Ford, Chevrolet, and Toyota as advertisers.
Brian also did investigative sports reporting for Bleacher Report and Sinclair Broadcast Group. Earlier in his career, he covered professional tennis tournaments, including the U.S. Open and World Team Tennis. He wrote popular feature stories for the ATP Tour newsletter, tournament programs, Tennis Week, and other publications.
ATHLETES & TOURNAMENTS
In college, Brian led PR for ProServ, one of the largest sports marketing firms representing the top professional tennis and NBA players. He wrote player bios, helped create marketing packages to secure athlete endorsements, and led PR for pro tennis tournaments the firm operated. He worked for the founder, Donald Dell, and David Falk, one of the top NBA player agents. His boss, Ray Benton, now runs The Junior Tennis Champions Center, which trained Frances Tiafoe, one of the top ATP Tour pros in the world.
THE RESULTS
Trouncem CEO Brian Pia created and led sports marketing programs that generated extensive positive media coverage for consumer brands, athletes, and tournaments, increased brand awareness and sales. His work increased brand awareness and sales and helped take products or services to the No. 1 market share. That ensured a significant ROI for clients.
