Sports marketing requires a significant investment. To maximize ROI and stand out, brands must craft compelling narratives that integrate seamlessly with sporting events.
Independent management consultant and Trouncem CEO Brian Pia has led innovative sports marketing programs, earning extensive media coverage for consumer brands, athletes, and tournaments. His strategies have boosted brand awareness, driven sales, and propelled products and services to No. 1 market share positions.
Bellin Health
Bayer Corporation
LouAna
Balch & Bingham
Bellin Health: Brian partnered with the NFL’s Green Bay Packers to develop marketing initiatives for Bellin Health. These programs helped the hospital secure the No. 1 market share in men’s health and robotic surgery.
Bayer: For 12 years, Brian led Bayer Advanced’s sponsorship of the Tournament of Roses Parade and the Rose Bowl Game. He collaborated with NASA to send a rose grown with Bayer Advanced products into space, which was showcased on a Bayer Advanced Rose Parade float. These high-profile initiatives in his marketing communication strategy earned national media coverage and drove Bayer’s rose care products to the No. 1 market share.
LouAna Peanut Oil: Brian created and executed a national PR campaign tied to college and NFL football. The program generated local coverage across the country, as well as features on NBC’s Today and ESPN Radio. It tripled LouAna’s sales season and geographic footprint, maximizing market share for this No. 1 product.
Balch & Bingham: Brian helped launch the sports law division at Balch & Bingham, a nationally ranked law firm. His program helped lawyers secure contracts with prominent football players and coaches.
Alabama Tourism
Renaissance by Marriott
Russell Athletics
Alabama Tourism: Brian collaborated with Alabama Tourism to promote the Robert Trent Jones Golf Trail, which now attracts more than 500,000 golfers annually.
Renaissance Hotels: He developed the PR strategy for the launch of six Renaissance golf resort hotels owned by PCH Hotels & Resorts. These properties achieved high occupancy rates and secured thousands of meetings.
Russell Athletics: Brian led PR efforts for Russell Athletic Golf Apparel and Day-Blaylock Golf Course Design, boosting brand recognition and driving nationwide sales.
Little Debbie
Lowe’s
Little Debbie Snacks: Brian spearheaded PR campaigns for Little Debbie Snacks’ NASCAR sponsorship, generating national media coverage, enhancing brand visibility, and increasing sales.
Lowe’s: Brian led PR for the Lowe’s-sponsored car driven by Jimmie Johnson at the Talladega 500. Johnson is considered one of the greatest drivers in NASCAR history.
Fox Sports
MSN
Bleacher Report
Sinclair Broadcast Group
Fox Sports: As head of Digital Evolution Media, Brian launched two national sports websites affiliated with Fox Sports. The platforms received millions of page views and attracted top-tier advertisers such as Coca-Cola, Lexus, and Toyota.
Investigative Reporting: Brian conducted in-depth sports investigations for Bleacher Report and Sinclair Broadcast Group, raising awareness about major issues in sports. His reports increased readership and viewership.
Professional Tennis: Early in his career, Brian covered professional tennis events, including the U.S. Open and World Team Tennis. He contributed popular features to the ATP Tour newsletter, tournament programs, Tennis Week, and other publications.
ProServ
ProServ: While in college, Brian managed PR for ProServ, one of the largest sports marketing firms representing top professional tennis and NBA players. He wrote player bios, developed marketing materials to secure endorsements, and handled PR for ProServ’s tennis tournaments. He worked closely with company founder Donald Dell, leading NBA agent David Falk and tennis agent Ray Benton.
Brian Pia consistently blends sports and consumer brands to increase sales and deliver exceptional returns for clients.