Helping a fire hydrant company through a national crisis

THE CHALLENGE

ACIPCO is one of the largest fire hydrant manufacturers in the U.S. Company executives asked Brian Pia for help when they learned that water might not come out of the hydrants due to a faulty lubricant made by Chevron.

THE WORK

Brian was lead PR counsel and on the crisis team with ACIPCO executives and outside legal counsel. We implemented a national recall and immediately informed officials in hundreds of cities and counties about the problem and the solution. We created a system so municipalities could order thousands of replacement valves for free through ACIPCO’s website.

THE RESULTS

All the fire hydrants worked. ACIPCO gained credibility and customers due to the way we handled the crisis.