Resolving a food safety crisis in hours

THE CHALLENGE

Ventura Foods contacted Brian Pia and told him a supplier’s flavor enhancer used in seven Dean’s Dip products might have salmonella. Salmonella causes 1.4 million infections, 26,500 hospitalizations, and 420 deaths annually.

THE WORK

Brian immediately went to work. He recommended, and the company issued, an immediate voluntary recall. That meant grocery stores had to remove the products, and Ventura had to halt production and sanitize the manufacturing facility.  That meant grocery stores had to remove the products, and Ventura had to halt production and sanitize the manufacturing facility. Brian mapped out a plan, created messaging, and drafted a news release for internal and Food & Drug Administration review. Ventura Foods contacted grocery stores. Brian worked with the media to alert consumers. All this happened in a matter of hours.

THE RESULTS

Inspectors found no salmonella. No one reported any illnesses. Sales took a slight drop because of the recall and then increased. The FDA commended Ventura Foods and Brian for taking quick and responsible action.
More Work