Creating a crisis management plan for a furniture retailer


Ubique is a fast-growing home and business furniture e-tailer. Brands include Biz Chair, BlackArc Gaming Chairs, Emma & Oliver, Flash Furniture, HBCY Creations, Masada Rugs, Martha Stewart, Merrick Lane, and Taylor & Logan. Consumers buy the furniture directly from the brand websites. They also make purchases through Amazon, Best Buy, eBay, Home Depot, Kohl’s, Lowe’s, Macy’s, Overstock, Staples, Target, Walmart, Wayfair, etc. The company asked Trouncem CEO Brian Pia to create a crisis management and communications plan.


Brian conducted independent research, held discovery sessions with executives and managers, and reviewed policies and brand websites. He uncovered gaps, made recommendations for improvements, and created a crisis management and communications plan.


Ubique made the improvements Brian recommended. The company is ready should a crisis develop. “We very much appreciate your knowledge and expertise,” said Mary Hardin, Ubique Group VP of Brand Marketing.
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